Numbers. Not Promises.
Real case studies from real agency principals. Specific problems. Specific solutions. Measurable results.
Independent agency
Newcastle · 18 agents
The Problem
Spending $14,000 per month on marketing. Leads were coming in but listings were flat. No visibility on what was working.
What We Did
Full profitability audit. Discovered 67% of leads received no follow-up after initial contact. Three blind spots in their follow-up system: no response to after-hours enquiries, no second contact attempt for voicemails, no follow-up on partial form submissions.
Results
- Appraisals up 40% in 90 days
- Same marketing spend
- 23 additional listings in the first year
- Estimated additional GCI: $380,000
"We were spending $14,000 a month on marketing. Leads were coming in. But when I sat down with Andy and actually traced those leads through our pipeline, we discovered 67% of them never got a second contact from our team. I have run this agency for 11 years. This is the first time anyone showed me where the money was actually going."
Independent agency
Melbourne · 24 agents
The Problem
Multiple marketing campaigns running but no visibility on which ones actually generated listings vs just leads.
What We Did
Complete lead-to-listing tracking implementation. Built custom reporting dashboards connecting ad spend to signed agency agreements.
Results
- Cost per listing dropped 35%
- Identified 4:1 ROI campaign
- Eliminated $4,200/month in wasted spend
- Doubled down on performing channels
"Every marketing agency I have worked with sends me the same report. Impressions. Clicks. Cost per lead. I would ask them: But how many of those leads became listings? They would shrug. These guys are different."
Independent agency
Brisbane · 15 agents
The Problem
Years of wasted marketing spend with no accountability. Low conversion rate of 1.2%.
What We Did
Identified $3,200/month in ad spend generating zero appraisals. Rebuilt follow-up system with automated sequences.
Results
- Conversion rate: 1.2% → 3.1%
- $3,200/month saved immediately
- Audit paid for itself in month one
- System improvements ongoing
"I was sceptical. Really sceptical. I have spent $200,000 on marketing consultants over the years and most of it was wasted on pretty reports and vague recommendations. They found $3,200 a month in ad spend that was generating zero appraisals. Then they rebuilt our follow-up system and our conversion rate went from 1.2% to 3.1% in four months."
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