Your Marketing Is Generating Leads. Why Isn't It Generating Listings?
The average real estate agency converts 1.8% of their leads into listings. The other 98.2% disappear somewhere between the first enquiry and the appraisal. We find where they go. Then we fix it.
See what other principals say →
The Problem Is Not Lead Generation. You Have Plenty of Leads.
You are spending money on marketing. The leads come in. Your phone rings. Your inbox fills up.
But somewhere between that first enquiry and a signed agency agreement, most of them vanish.
10 years ago
today
The leads got more expensive. The conversion rate stayed the same.
Last month, we audited an agency spending $11,400 on marketing. They had 147 leads. 4 appraisals. 1 listing. That is $11,400 for one listing. We found three gaps in their follow-up process. Same spend. Now they are averaging 6 listings a month.
Most marketing agencies cannot help you fix this. They stop measuring at the click. They celebrate the lead. They never ask what happened next.
We do.
Where 98 of every 100 leads actually go
Marketing Measured in Listings. Not Likes.
Lead Generation That Targets Sellers
Buyer leads are easy to generate and worthless to an agency. We build campaigns that attract genuine listing opportunities in your core suburbs. Every dollar traceable to source.
Conversion Systems That Stop the Leaks
We audit your entire pipeline from first contact to signed agreement. Where are leads dropping off? Why? What does it cost you? Then we fix the holes.
Creative That Actually Converts
Photography. Video. Agent profiles. Property campaigns. All produced in-house, on-brand, and designed to do one thing: win the listing.
Real Estate
Built By Someone Who Has Sat In Your Chair
Australian Property Marketing was started by a former real estate agent.
Not a marketing person who read a book about real estate. Someone who has knocked on doors. Made the cold calls. Lost listings to agents with better marketing. Won listings because the marketing was right.
We built this company because we got tired of marketing agencies who could not answer a simple question:
How many listings did your work actually generate?
Now we work with independent agencies who want that answer. And who want to make the number bigger.
We have sat where you sit. We know the difference between a tyre-kicker and a genuine seller. We know what it costs to lose a listing to an agent with better marketing. That is why we only work with agencies who are serious about fixing the problem.
Numbers. Not Promises.
Real results from real agency principals. In their own words.
We were spending $14,000 a month on marketing. Leads were coming in. But when I sat down with Andy and actually traced those leads through our pipeline, we discovered 67% of them never got a second contact from our team. Not because the leads were bad. Because our follow-up system had three blind spots we did not know existed. We fixed those three things. Same marketing spend. Appraisals went up 40% in 90 days. I have run this agency for 11 years. This is the first time anyone showed me where the money was actually going.
Start With a Discovery Call
Before we work together, we show you exactly where your marketing money is going. And where it is leaking.
What you get:
- Marketing Spend AnalysisEvery dollar you spend on marketing, mapped and categorised.
- Lead Source AuditWhich channels generate leads, appraisals, and actual listings.
- Conversion Rate BreakdownYour pipeline traced from enquiry to signed agreement.
- Profit Leak IdentificationSpecific problems with specific solutions. No vague observations.
- 90-Day Action PlanA prioritised roadmap. What to fix first for maximum impact.
- Strategy Session60 minutes to walk through findings and answer every question.
Average additional revenue in Year 1
No pitch. No pressure. Just a straight conversation about whether we can help. If we cannot, we will tell you.
Questions Real Agency Principals Ask
Direct answers. No corporate waffle.
Ask your current agency one question: How many of the leads you generated last quarter became signed listings? If they cannot answer, or if they change the subject, you have your answer.
We specialise in independent agencies. Franchises have mandated marketing programs that limit what we can do. Independents have more flexibility and more to gain.
We do that too. But great creative without conversion tracking is just expensive content. The real value is knowing what works.
The audit identifies problems immediately. Most agencies see measurable improvement within 60 to 90 days of implementing the fixes.
We discuss that on the discovery call. Every agency is different and we want to understand your situation before we talk numbers. What we can tell you: our average client adds 12 listings and $250K in revenue in their first year working with us.
This is probably not for you if:
- You are happy with your current results
- You want cheap leads, not profitable ones
- You are looking for a set-and-forget solution
- You are not willing to look at the data honestly
Still here? Book your call.
Book Your Discovery CallEvery month you wait is another month of leads leaking out of your pipeline.
Book your call.
Find the leaks. Fix them.
Book Your Discovery CallHere is what happens on the call:
- We ask about your current marketing and results (10 mins)
- We identify where the biggest leaks likely are (5 mins)
- We tell you honestly if we can help (5 mins)
No contracts. No commitments. No awkward sales pitch.