Practical strategies for generating and converting more listings. No fluff. No generic advice.
Most agencies measure impressions, clicks, and leads. None of that pays your bills. Here is why the disconnect exists and what to do about it.
Read Article →Cost per lead has increased 131% in the last decade. We break down the numbers by channel, location, and agency size.
Read Article →After auditing dozens of agencies, we keep finding the same three gaps in follow-up systems. Here is what they are and how to fix them.
Read Article →Independents have more marketing freedom than franchises. Here is how to use that flexibility to win more listings.
Read Article →Cost per lead is meaningless without conversion data. Here is the formula we use to calculate actual cost per signed agency agreement.
Read Article →You can double your listings without generating a single extra lead. Here is how to focus on conversion instead of volume.
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